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Facebook's Car Town Gains Honda Ads in Games Shift

Facebook's Car Town Gains Honda Ads in Games Shift

Honda's campaign for its new CR-Z car features the hybrid vehicle in some colorful roadside billboards on in Facebook's virtual game "Car Town". For the first time, Honda will advertise on the social-network site. The game has 3.1 million users, and allows them to collect and customize virtual cars.

Social networks reach an audience with time on its hands, and auto brands…
The two main drivers in the quest for the 2010 IZOD IndyCar Series Championship battled throughout Sunday's Honda Indy 200 on 8/8/2010. At the checkered flag, after 85 laps around the Mid-Ohio Sports Car Course, it was Dario Franchitti prevailing over Will Power by the narrow margin of just 52 hundredths of a second.

It was Franchitti's second victory of the season and moves him to within 41 points of Power…