Honda Asks You to Take a Pintermission
Are you addicted to Pinterest? Well, the good news is that you aren't the only one - the site is one of the fastest growing social media sites in history, with nearly 12 million unique American visitors in January alone. The even better news is that Honda would like to help you take a day off. Yup, they want to give the most active Pinterest users $500 to get out and actually enjoy all of the things they're pinning.
It's the automaker's first Pinterest campaign, and they're one of just a few automotive companies who have taken this route. According to Advertising Age there are really just a couple other automakers who have launched campaigns on the site, but we think that this latest from Honda will start a trend.
Honda is calling their campaign "Pintermission," and its message will sound familiar to you. Or it should, anyway, if you've heard anything about Honda's Leap List Campaign or if you've seen the Superbowl commercial featuring Matthew Broderick. The idea here is that with a car like the recently redesigned 2012 CR-V, people will be better equipped to get out and enjoy life. But first, we have to pull ourselves away from our jobs, our computers, our televisions. The company started by researching the sites top users, and offering them $500 to take a "Pintermission" and go out and see/do/experience some of the things they've pinned to their boards.
In the future, according to Lauren Ebner, assistant manager of social media at American Honda, "We're just dipping our toes into the water with our first campaign, but it will be a good opportunity to market some of our vehicle launches [in the future]."1
So, get to pinning! Or, you can stop by Cannon Honda and check out the lineup of new Honda models designed to complement your life - from your daily commute to your weekends adventures. We're located at 3415 N 14th St Ponca City, OK 74601, and a member of our team is always happy to answer any of your questions and arrange a test drive of any of the Honda models that catch your eye.