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Facebook's Car Town Gains Honda Ads in Games Shift

Facebook's Car Town Gains Honda Ads in Games Shift

Honda's campaign for its new CR-Z car features the hybrid vehicle in some colorful roadside billboards on in Facebook's virtual game "Car Town". For the first time, Honda will advertise on the social-network site. The game has 3.1 million users, and allows them to collect and customize virtual cars.

Social networks reach an audience with time on its hands, and auto brands…